Brand Design – sandytam.DESIGN

Morgan Stanley Creative Studio (2010-2021)

Art Director and Principal Designer

As one of the Principal Designers of the Morgan Stanley Brand System, Creative Studio, for over 10 years, I designed 500+ brand and marketing materials, built and managed the enterprise Brand Asset Library and JOBS server system, and led studio production for seven years. I created and maintained brand guidelines, creative playbooks, and SOPs adopted globally. In 2019, I traveled to Asia over two months, providing on-site support, brand training, and design direction for the Asia Creative Studio, and supporting Morgan Stanley APAC events in the Tokyo and Hong Kong offices.

Firmwide Marketing Materials

Morgan Stanley Insights & Outcomes Magazine

A high-profile Morgan Stanley Brand publication spanning 50+ pages — featuring special reports, in-depth topic discussions, and company culture insights. Co-led layout design, copy styling, image integration, and print-ready mechanical files with a senior creative, ensuring meticulous attention to detail throughout production. The cover features abstract art with a distinctive specialty printing effect.

Campaign/Brand: Insights & Outcomes Biannual Magazine

Role: Senior Designer, Co-Lead with senior creative

Released Editions: 2019, 2020

The Insights & Outcomes is a prestigious biannual publication under the Morgan Stanley Brand family, delivering compelling resources, critical topics, and insights — recognized with multiple design awards.

The Insights & Outcomes brochure employed varied layouts across sections — resources, current topics, special reports, and conversations — to establish clear design hierarchy throughout the publication. My role focused on refining layouts, maintaining consistent typography and image tone, and managing multiple rounds of updates, print proofs, and production to deliver a polished, brand-compliant magazine.

Outcome: Producing Insights & Outcomes required exacting print standards throughout — from initial layouts to press-ready production. Specialty printing techniques, precise measurements, and complex multi-section design demanded close coordination across design, copy, and production teams, with multiple proof rounds ensuring color accuracy, typographic consistency, and mechanical files that met Morgan Stanley’s brand requirements.

Delivered a polished, brand-compliant biannual publication through multiple proof rounds ensuring color accuracy and typographic consistency. The publication was recognized with multiple design awards.

Financial Advisor Group Materials

The Zephyr Group at Morgan Stanley Brochure

Designed a full team brochure for The Zephyr Group under the Personalized Marketing Materials (PMM) Brand — from concept to completion. The piece incorporated infographics illustrating the team’s path to financial success, Midwest regional imagery, branded marketing messages, and a dedicated team bio section. Flexible, integrated layouts were developed to reflect the group’s Colorado identity and unique service offerings, as directed by the Financial Advisor team.

Campaign/Brand: Financial Group Team Brochure (PMM)

Role: Lead Designer

Released: 2020

The Financial Advisor team needed a personalized brochure that captured their Colorado regional identity and communicated their path-to-financial-success message to prospective clients.

Outcome: The final brochure earned strong approval from The Zephyr Group, effectively capturing their identity and business message for client-facing use.

Global Sports & Entertainment

Morgan Stanley Capabilities Brochure

Designed the 2019 capabilities brochure for Morgan Stanley’s Global Sports & Entertainment (GSE) brand, launched in 2017 to serve professional athletes, entertainers, and artists. The brochure used a semi-customized template with an abstract cover and authentic sports and entertainment imagery, while staying aligned with Morgan Stanley’s overall brand standards. The design clearly communicated GSE’s tailored product and service offerings to its audience.

Campaign/Brand: Global Sports & Entertainment Brand Refresh

Role: Senior Designer

Rebranded: Capabilities Brochure templates, branded ads, social banners, etc.

Released: 2020

Here are print ads and a set of Instagram series extending the GSE capabilities brochure into a cohesive campaign. The set paired entertainment imagery with concise, brand-aligned messaging, translating GSE’s premium, industry-specific positioning across both print and social formats. Each piece maintained visual consistency with the brochure’s identity while adapting tone and pacing for its respective platform.

Dual-Branded KPMG Brochure

IWM Wealth Planning Jurisdiction Brochure (Set of 4)

Designed a set of four dual-branded Jurisdiction brochures for International Wealth Management (IWM) in collaboration with KPMG, addressing wealth management topics and legal jurisdictional issues for non-U.S. clients. Interiors carried IWM’s abstract styling and circular line motifs, adapted for Asian audiences, with city-specific cover imagery distinguishing each country version (Singapore, China, Taiwan, and Hong Kong).

Campaign/Brand: International Wealth Management (IWM)

Role: Senior Designer

Dual-branded: Jurisdiction brochure with premium cover & IWM interior design

Released: 2020

International Wealth Management

IWM Questions to Ask Brochure

Designed the 2019 “Questions to Ask” brochure for Morgan Stanley’s International Wealth Management (IWM) brand, targeting international wealth clients with tailored Q&A content. Created custom rebranded artwork including an abstract cover and circular line motifs in IWM’s signature mid-blue palette — maintaining a distinctive look while aligning with Morgan Stanley’s broader brand family.

Campaign/Brand: International Wealth Management (IWM)

Role: Lead Designer

Rebranded: Wealth Management Brochure, IWM interior art and templates

Released: 2020

Global Campaign

Annual Global Volunteer Month Campaign

Designed and contributed to Morgan Stanley’s 2020 Global Volunteer Month campaign — marking its 15th anniversary during the global pandemic. With a “Giving Back” theme, the campaign pivoted to a digital-first approach. Designed campaign assets across MSToday, GVM on JIVE, Week of Kindness, and social media channels to inspire and amplify volunteerism across Morgan Stanley’s digital platforms.

Campaign/Brand: Firmwide Global Volunteer Month Campaign

Role: Senior Designer

GVM: Tee-shirt, posters, building turnstiles, digital banners, event handouts, etc.

Annual: 2017, 2018, 2019, 2020 and 2021

Designed print and digital campaign materials for the 2018 and 2019 Global Volunteer Month campaigns, themed around Feeding Kids and Community Support. Deliverables spanned a wide range of formats — stickers, coloring books, social media frames, t-shirts, posters, signage, lobby turnstiles, and digital banners — with vibrant, on-brand visuals crafted to build awareness and enthusiasm for volunteerism across Morgan Stanley’s internal and external channels.