Visual Design and Art Direction, Brand Strategy, Data Visualization and Digital UX/UI
My name is Sandy Tam. I am a digital designer, brand strategist, and art director specializing in marketing materials design, with over 25 years of experience in creative services and industry. Over ten years at Morgan Stanley, I crafted more than 500 high-level financial brochures and campaign materials. My agency experience dates back to 1998, when I worked in tobacco and alcohol advertising for over eight years. While freelancing with multiple agencies, I also ran my design and photography studio in Chelsea, NYC, for five years.
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Corporate
Morgan Stanley
Citi
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Agency
Adelphi University
Bulldog Gin
Con Edison
Camel Brand/ RJ Reynolds
DOE/ Teach NYC
DuPont Tyvek Packaging
Finlandia
Goldman Sachs
Three Olives Vodka
Toshiba
Stacy’s Pita Chips
Wall Street Journal
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Clients
ArJohn & Co.
DCCK Central Kitchen
Hanes/L’eggs
IGI Trading
JBR Jewelry
Nicka K Cosmetics
Original Bombshell
Sherle Wagner
Spideress Digital
Swatch
WandWorld
The BlueBook Network
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Financial Brochures, Brand Marketing and Campaign Materials
During my ten years at Morgan Stanley, I created over 500 high-level financial brochures, MS Brand and campaign materials, library asset and more. I managed their studio system and server archive, supported internal studio production and offshore teams, created training materials and design assessment test. In 2019, I completed two trips to Asia, helped their APEC creative studio with Morgan Stanley events, studio training and brand asset management.
Print Advertising and Direct Marketing Design, Catalog, Product Photography and Styling
My agency experience dates back to 1998 when I worked in tobacco advertising for over eight years. While freelancing with multiple agencies and marketing clients, I ran my design and photography studio in Chelsea, NYC. I offered small business and local community affordable marketing solutions. My projects included simple direct-mail pieces, business proposals, trade show materials, and a complete design of catalog creation, from layout to photography, design production, vendor pricing and budget, to mailing list and distribution.
Camel Cigarette Brand and Direct Marketing Materials
Agency Studio Design and Production, POS and Retail Marketing, Packaging, Digital Content and Social Media Banners
Digital Product UX/UI, Data Visualization Design
I design high functional, end-to-end data analytics experiences for Citi. My projects involve large-scale enterprise data and cross-functional platform design. My areas of focus include system operation, framework performance, risk management, resource and budget simulation design.
